Have you ever reserved a hotel room only to discover it was filthy on the inside? Maybe you went to take a shower and saw the towels were stained or smelled of mildew. If you have, that experience probably soured the rest of your trip experience.
That is a fitting example of why, for hotel owners and managers, ensuring that your guests feel a maximum level of comfort with the sanitation of your linens is crucial to keeping them happy and encouraging repeat business. Continue reading to learn more about the impact of clean hotel linens on guest satisfaction.
Customer satisfaction measures how successfully you meet your customers’ requirements and expectations. The goal of every business is to satisfy their customers’ needs and demands while still being profitable. For hotels, focusing on guest satisfaction is crucial in remaining competitive and delivering the highest quality service imaginable.
The happiness of each guest doesn’t stop becoming important the moment they finish their transaction and services. Guests will remember their hotel experiences—both exceptional and horrible—for a long time. From the first impression to the last, you’re creating a memory of your hotel they’ll reference the next time they’re choosing a one or making recommendations to their friends and family.
Another reason guest satisfaction is so important is because it’s much more cost-effective to keep current and former customers rather than trying to attract new ones. When people are content, they will keep coming back repeatedly, and that tremendously raises your return on your first investments to get them through the door of your hotel. Focusing on doing everything possible to increase their sense of happiness once they’re inside—rather than working hard to get them there in the first place—can pay off in spades.
Every hotel needs to put out fresh towels, tablecloths, sheets, and much more every day to keep guests happy. When people see soiled, stained, or otherwise contaminated linens, the overall guest experience is permanently lowered.
You must be supplying clean, fresh towels and sheets for every room every day. No one wants to try and fall asleep in bed only to discover their pillow reeks and is covered with coffee stains, for instance. When people notice they are getting clean linens, they will appreciate the service your hotel is providing. This goes a long way toward giving a great hygiene impression of their rooms.
Any hotels that have pools know how essential it is to have a constant supply of towels. You need to have a great laundry team and laundry equipment that can keep up with the demands of your guests as they come to and from your pool and hot tub. The towels will keep them dry, and prevent slips and the formation of puddles inside the lobby and corridors. Everyone will appreciate being able to grab a towel when they need one, and they’ll be especially happy when those towels appear immaculate.
At the very least, many hotels will offer complimentary breakfast to all their guests with either a spread such as donuts and coffee or a full breakfast buffet including eggs and bacon. The tables holding these food items can get messy quickly, and guests will notice stained and soiled tablecloths. Changing dirty tablecloths for clean ones will ensure people are satisfied with the care you take around hygiene and their food.
This attention to detail also applies to any hotel restaurants that may use tablecloths, reusable napkins, and more. The guest experience can hinge on having spotless linens that add to the atmosphere. Clean linens can comfort them, and reassure them that they’re in a sanitary environment.
Maintaining a constant flow of clean hotel linens, including sheets, tablecloths, towels, and comforters is a big challenge for even small hotels due to the number of guests that arrive year in and year out. Issues such as food waste from room service meals, spilled coffee, daily towel usage, and room turnover make it challenging to keep up with the demands for clean linens. Luckily, as long as a hotel has the right game plan—including a well-trained staff, storage space, and proper equipment—they should be able to rise and meet this challenge head-on with minimal issues or even none at all.
Guest satisfaction is crucial to the hotel industry’s success. You need to have the right policies in place so every employee, regardless of their position, understands your expectations for hygiene and will immediately attend to any soiled linens they come across. Thus, ensuring every employee’s performance meets the highest quality standards is essential—from the cleaners who change the bedspreads and bring fresh towels to the laundry workers who wash the linens. Emphasis must be placed on the proper way to wash fabrics to ensure they come out spotless each time.
When you have the right industrial laundry equipment, you can ensure your linens come out clean and fresh after every wash. Having efficient laundry equipment means guests aren’t waiting for you to restock linens every day, and you don’t need to have as much storage space for extra linens. Superior washers and dryers will also be incredibly durable, requiring few repairs and interruptions in service so you can avoid expensive outsourcing.
The impact of clean linens on guest satisfaction cannot be overstated. People pay attention to every aspect of the hygiene standards your hotel supplies them, and inferior performance in these areas can cost you a lot of money overall. Any hotel manager or owner needs to make sure they’re investing time and energy into ensuring every guest comes away highly satisfied with the cleanliness of their linens.
When looking to give people the best laundry service possible, start with the right washer and dryers. Yamamoto offers high-quality large industrial grade washers and dryers that can meet all your cleaning demands for an affordable price. Yamamoto machines outperform mass-produced competitors in terms of cleanliness while running at a far higher efficiency. Feel free to contact us with any questions about our products.